While attending VeeamON 2015, I had the opportunity to speak briefly with Doug Hazelman, Sr. Director of product strategy. I always enjoy conversations with Doug. He has a clear understanding of market dynamics and is able to describe what Veeam is doing and why.
A bit of history
Veeam has been expanding its product portfolio to both better serve its primary customers and to, of course, move into new markets. It began as an availability product for VMware environments and has since moved on to address the needs of users of Microsoft’s Hyper-V. It also is offering technology to support some of the storage products of suppliers such as EMC, NetApp and HP.
Veeam announced two products at the event: Veeam Backup™ for Linux and Veeam Managed Backup Portal for Service Providers. Hazelman did his best to help me understand the story behind these products.
Hazelmen pointed out that the two new products are more strategic than it would appear at first glance.
By creating products and services to help service providers incorporate Veeam’s Availability Suite into their product portfolio, both Veeam and the service providers are offered new opportunities to serve their joint customers.
By adding a Linux client to Veeam’s portfolio, the company opens up the opportunity to serve customers who use Linux for Web and Cloud-based workloads.
Veeam often talks about providing availability for the modern data center. It offers availability products to serve a number of important computing environments. It still, however, only addresses the requirements of workloads executing on industry standard x86-based systems. The data center includes a number of other important platforms that Veeam currently doesn’t address at all.
It is not at all clear that the company has plans to address the requirements of enterprises using mainframes or midrange UNIX systems.
Veeam has proven that it can gain industry awareness and attention even though it faces significant competition from other suppliers of backup and recovery tools. In some cases, such as with EMC, NetApp and HP, the company has partnered with potential competitors. It still is expanding its product portfolio and appears to be doing quite well.