OpTier's CEO, Mark Thompson, dropped by to provide an update on the company, the moves it has made to expand the scalability of its performance management products and to convince me that the company can effectively differentiate itself from competitors.
The quick take away is that OpTier continues to differentiate itself from many competitors by capturing real transactional data as well as the operational state of important workloads. This ability makes it possible for OpTier to move beyond executing "deep dives" into system, database and application logs to being able to understand what is being processed not just how it is being processed. This, OpTier hopes, should help customers build a better IT environment by allowing customers to prioritize workloads and make sure important tasks are completed first.
Thompson also pointed out that to increase the scale of IT environments it can manage, it is moving away from a conventional relational database to a "big data" repository.
After I last spoke with OpTier (see the post "Business insight is OpTier's goal, not triage" published back in April 2013), I published the following comment:
What is "the reasonable person test", you ask? It is the simple question that a somewhat knowledgeable person would ask when hearing a company's message for the first time — "Why should I care about you and your products?"
I'm pretty sure that OpTier has a very good set of answers to that simple question. I'm also sure that its customers would express satisfaction with the company and what it is doing for them. My chief concern for OpTier is that the market is very noisy; many of the competitors are saying nearly the same things and their demonstrations look very similar.
At that time, I wasn't convinced that OpTier would be able to convince a typical IT decision-maker that its products were different from those offered by numerous competitors. This time, Thompson focused on explaining how OpTier is different and why those differences matter.
Our discussion looked at the concept of, the challenges of and the impact of of capturing actual transactional data along with operational performance data and how that made OpTier's technology different from competitors.
A big difference, Thompson pointed out, is the ability to perform big data analysis using actual data when tracing the operational state of an application. This, combined with other features of OpTier's technology make it possible to examine workloads and prioritize tasks. Better operational efficiency can be achieved if important things are done first.
I was convinced that the company is offering something different than its competitors in the APM market. If you spend some time reading through its materials and seeing a demonstration, I believe you will be convinced too.