IBM's mid-size business team just released a clever series of graphics that are to illustrate "How NOT to Run a Midsize Business." While many are self-serving, the point is really clear.
Here's an example that looks at what not to do to gain customer insights:
Each of the graphics illustrate a useful point (the graphics can be found here.)
Finding cost savings, improving operations, learning more about what customers want can be accomplished through careful analysis of data the company probably already has. Analytics offers many opportunities to address these very issues.
The challenge, of course, is that learning about analytics and exploiting it to enhance a company's operations requires the use of new tools and looking at new sources of data including operational logs, non-structured data and other forms of information that is already onhand. While it is possible that the staff of a SMB company could do this on their own, why not take advantage of what others have already learned?
Rather than feeling like it has to go on this journey alone, it
would be wise for SMB IT decision makers to speak with trusted advisers
from partners, such as IBM, in order to develop reasonable plans for
This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I've been compensated to contribute to this program, but the opinions expressed in this post are my own and don't necessarily represent IBM's positions, strategies or opinions.